Ok gang – My friend Bess wanted to try and one-up me and write a MORE popular blog post than mine…I think she is going to lose this bet and be paying for my next massage, but I told her she could try! She has a thing about Zoya – kind of like my thing for OPI Nail Polishes [although at least mine makes sense!]. I intentionally did not edit this article at all…so I take no responsibility for grammar or factual errors!
Talia
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Like makeup or cosmetics, nail polish brands also have a wide variety and collection. Depending on what a woman is looking for, there is always a brand that caters to each and everyone. Along with many other products out in the market today, the nail care industry has also gone the natural and organic way. With the entry of Zoya Nail Lacquers, the nail polish brand began to revolutionize the nail industry by focusing on more natural and healthy nail polishes. Zoya is one of the favorite nail polish brands of beauty addicts today.
Founded in 1986 by spouses Zoya and Michael Reyzis, the brand originated from being a small nail salon into being a full-blown spa that focuses on natural, herbal and healthy skin care and products. Zoya was also originally a pianist, who decided to venture out into the nail care industry. Due to the demands of her clients for natural and healthy ingredients in beauty products, her husband Michael, who was a chemist, began to formulate and develop products made from natural and healthy ingredients. Soon enough, Zoya became a popular nail polish brand that released the very first fast-drying topcoat and the longest-wearing, toxin-free nail polish.
As every beauty expert knows, it was the first known nail polish brand that removed toxic ingredients such as toluene, formaldehyde, camphor and dibutyl phthalate (DBP) from its formulations, making it a healthy, safe and natural alternative to the usual array of nail polish brands out in the market. Beauty reviews have been made about the brand certifying to its natural and healthy qualities. Like most products, quality is of utmost importance to most women, and for nail polish, this means it has to be durable, long-lasting and easy to apply, among other things.
With Zoya, it reached that high-quality standard by not only being made from natural ingredients, but also for being long-lasting or long-wearing. It can last for at least 2 weeks, without chipping and the without the colors fading. It’s also easy to apply, and sometimes, without the need of a base coat and top coat, the nail polish color is as good as it is on the bottle. It’s also quite affordable, compared to other high-end brands, considering its quality and formulation. Today, the Zoya nail polish brands are also known for having a wide array of colors, including the creation of the unique formulation of matte nail polish colors.